Elizabeth Gooding, President and CEO (APT)

Elizabeth Gooding founded Art Plus Technology, and has established the firm as a premier provider of communication strategy, design and development services for the financial services industry. Her experience includes information and process design, technology assessment, RFP development and outsourcing evaluations. Elizabeth was the editor of e.bill magazine until 2002 and has written for a wide variety of industry publications on process design, cross-channel branding, electronic presentment, content management and technology convergence. Elizabeth has helped CIGNA (now Prudential Financial), Fidelity Investments and T. Rowe Price, among others, to streamline their business process, improve customer retention, and maximize new opportunities for document design, print and Internet technology.